Indiana University Recruiting

Indiana University wanted to create a print campaign to attract prospective students and highlight what makes their culture stand out. Our goal was to make IU feel welcoming, exciting, and full of opportunities for every student, as well as utilizing the Lifestyle strategy, which appeals to emotion. We designed these ads to show that IU isn’t just a school — it’s a way of life where everyone can find their place in a way that felt personal and relatable. Each ad showcased a different aspect of student life, from game day spirit to clubs and social life, so any student can look at this ad and envision themselves thriving at IU.

Worked on a team with Maddie Thomason and Cionna Heiden for the Strategic Content Development course at Indiana University.