Olipop

Olipop is a healthy soda alternative with less sugar, more fiber, and gut health benefits. The goal of this campaign was to indirectly speak on Olipop’s health benefits with a cheeky and witty delivery. We did this by personifying “Pop” and playing with its double meaning of a grandpa. Each ad features classic snarky comments that everyone’s granddad has made, including “back in my day” and “when I was your age.” Olipop’s response: “You’re welcome.” Because there is a reason things changed, and Olipop is here to prove Pop wrong.

Worked on a team with Alexa Jonas and Bridget Barkman in the Advertising Portfolio I course at Indiana University.