Olipop

Created four print ads for Olipop, which is a healthy soda alternative with less sugar, more fiber, and gut health benefits.

The goal of the campaign was to indirectly speak on Olipop’s health benefits in a cheeky and witty way. We did this by personifying “Pop” and playing with its double meaning of a grandpa. Each ad features classic snarky comments that everyone’s granddad has made, including “back in my day” and “when I was your age.” Olipop’s response: “You’re welcome.” Because there is a reason things changed, and Olipop is here to prove Pop wrong.

Came up with the “Pop” idea and helped my team with headlines, design notes, and body copy.

Made in February 2025.