21C Hotels

21c Museum Hotels blends contemporary art with boutique hospitality, creating an experience where guests can explore, reflect, and connect with the art around them. To show this, we developed a campaign that captured the emotional and fascinating moments guests experience while staying at 21c and pairing it with ironic and bold copy. This ad turns what is usually associated with a negative, such as walking slow or crying, but twisting it in a positive way because of the context of looking at art that moves you.

Worked on a team with Caroline Desormiers and Cameron Fuesler for the Advertising Portfolio I course at Indiana University.