Bloomington Antique Mall

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  • This project was a fun one! We were tasked with using the Brand Positioning strategy, which use bold adjectives to declare a “fact” about the business (ex. biggest, oldest, best). When researching the antique mall, the most common pattern seen in reviews was how impressed they were with the size and selection, a whole 24,000 sq ft and 3 floors of antiques! We chose a cheeky and witty tone and used the classic “size matters” catchphrase to boast about how large BAM really is, as well as clear copy stating that it’s Bloomington’s biggest.

  • Worked with Mandy Fischbacher and Dani Gutierrez on this project for our Strategic Content Development course.