Albanese Gummi Bears

The objective of this Albanese campaign was to emphasize their soft and chewy texture. We did this by personifying the word “soft” with the tagline “Show your Soft Side”. The visuals add a layer of “softness”, as we show Albanese Gummi Bears being emotional and supportive, from “bear” hugs to building each other up. The goal of this campaign is to be on a big billboard or sign, thus we kept it minimal with large text so that someone driving by for a quick second will fully understand the message of the campaign.

Worked with teammates Jenna Reed and _____ for the course, Creative Content Creation.