Heinz

This campaign’s objective was getting Gen Z and younger millennials to try and purchase Heinz Jalapeño Ketchup by featuring the usage of breakfast. I went with “That’s a Heinz breakfast” as the tagline because it’s catchy and universal, while “Clean Plate Club” is a Gen Z term. The imagery was inspired by Heinz’s past advertisements, which were minimal and clean with a red gradient background and sans serif font. If you click on the image, you will see the JalapenGet Gen Z and younger Jalapeño Ketchup logo in the bottom right corner. This advertisement was sized to be a billboard.

Worked alone on this project for my Creative Content Creation course.