Airbnb

The mission of this campaign was to excite families into staying at Airbnb rentals rather than with extended family for the holidays, which I did with the idea of “let us do the hosting.” By staying at an Airbnb, guests can enjoy amenities like making s'mores or boat rides without worrying about guest preparations. For the ad, I used an Instagram overlay design to create visual excitement and incorporated a hidden theme of "posting," which complements the ad's headlines. The white and pink color palette, along with live images, aligned with Airbnb’s existing branding.

Worked solo on this campaign idea and design, made for a project in The Media School’s “Creative Content Creation” course.