Warby Parker

Warby Parker, a modern and eyeglasses brand that combines fashion and luxury with affordability, offers a Buy-a-Pair, Give-a-Pair program, which has distributed over 15 million pairs of glasses to someone in need. Our single most compelling message was, “with Warby Parker, you are advancing your style at the same time as helping others. Fashion, affordability, and making the world a better place are a one-stop-shop with Warby Parker.” We solved this by putting a real face and story behind the receivers of the program’s donations, as well as the powerful emotions that a pair of glasses can bring; including joy, hope, and confidence.

Worked on a team with Alexa Jonas and Bridget Barkman in the Advertising Portfolio I course at Indiana University.